Title: Misbehaving Pdf The Making of Behavioral Economics
Winner of the Nobel Prize in Economics
Get ready to change the way you think about economics.
Nobel laureate Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans—predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth—and change the way we think about economics, ourselves, and our world.
Traditional economics assumes rational actors. Early in his research, Thaler realized these Spock-like automatons were nothing like real people. Whether buying a clock radio, selling basketball tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. More importantly, our misbehavior has serious consequences. Dismissed at first by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments.
Coupling recent discoveries in human psychology with a practical understanding of incentives and market behavior, Thaler enlightens readers about how to make smarter decisions in an increasingly mystifying world. He reveals how behavioral economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building, to TV game shows, the NFL draft, and businesses like Uber.
Laced with antic stories of Thaler’s spirited battles with the bastions of traditional economic thinking, Misbehaving is a singular look into profound human foibles. When economics meets psychology, the implications for individuals, managers, and policy makers are both profound and entertaining.
Shortlisted for the Financial Times & McKinsey Business Book of the Year Award
First Realistic Book on How Economics Really Works in Decades As an economics major in college (but not career) I always thought that the mathematical models were impressive but a perfect example of GIGO (Garbage In Garbage Out.) The main problem was that they were all based on Economic Man, a mythical creature like unicorns. I never met any so I assumed that a new theory was needed. Just one example: To Economic Man the pain of losing $100 is equal to the pleasure of making $100 which we all know is not true. This book tries to bring this discrepancy in to economics by showing that Economic Man Misbehaves according to Classic but not Behavioral Economics.classicalA Book to Recommend to Policy Makers and Voters Alike I have previously read and used in my MBA class "Nudge" by Thaler and Cass Sunstein, and have encouraged my colleagues for years to offer behavioral finance in our curriculum. Alas, a couple of the finance guys are die hard "chicago school" folks who still believe in "the myth of the rational market" (the title of another good book I read and highly recommend). Folks in Europe imposing austerity on Greece seem equally misguided these days. In any event, this is a personal intellectual autobiography of the man who was at the center over the past forty years of the emergence of the movement to tie economics and finance to facts, and to use experiments sometimes borrowed from psychology and other social sciences to demonstrate that we are, after all, "humans" rather than perfectly informed, always rational "econs" in our lives and choices. The presentation of ideas and introduction to the important contributors to this intellectual movement make this a valuable introduction that is accessible to the general reader and non-academic, while providing useful references to further reading for students and public policy wonks as well. Highly recommended to all. If you liked Dan Ariely's "Predictably Irrational" you will find this well worth reading.
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